Irving Penn for Clinique (1982)

THE KING OF THE D2C MOODBOARD - Irving Penn’s medicine cabinet shoot for Clinique in 1985. What I would give to have the original polas from the shoot. If I was the creative director for this campaign, and then I died, trust my headstone would be these three glass shelves that launched a thousand wellness brands. If Clinique sold numbered prints on archival paper for some sort of art activation, I would hire a line sitter for the opportunity to own it. Immeasurable impact!!